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 Robin Arzón is a world-renowned fitness leader and VP of Fitness Programming for Peleton. Photo Credit: Brian King.
Robin Arzón is a world-renowned fitness leader and VP of Fitness Programming for Peleton. Photo Credit: Brian King.

Latina fitness leader Robin Arzón launches new baby toy line

The launch of Bebé Fuerte™ promotes her Latina heritage and coincides with her becoming a mother for the second time.

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Robin Arzón, world renowned Latina fitness leader and Peleton instructor, just launched a new line of baby toys.

The new line is called Bebé Fuerte™ and is in collaboration with TOMY International. 

As a fitness trainer, Arzón often highlights the point that movement is essential for people of all ages. 

The new Bebé Fuerte™ line promotes physical activity and play in babies from their earliest months of life.

“Watching my daughter, Athena, use movement as play inspired the vision behind Bebé Fuerte™,” Arzón said in a press release. “I’m excited to bring this collection to life with fun and vibrant toys, and inspire families to stay active together while enjoying their babies’ early accomplishments.”

Bebé Fuerte™ features seven unique products, designed with a fresh and vibrant color palette that reflects Arzón’s Cuban-Puerto Rican roots and rich heritage of Latinx culture. 

Some of the toys include Spanish words and phrases, allowing parents to share moments of learning and fun with their children as they play. 

“With beautiful colors and designs, and motivational messages, such as ‘Sí Se Puede’ and ‘Vamos A Movernos’ throughout the line, this inclusive collection is a valuable addition to the world of children’s toys,” said Julie Gwaltney, senior director of TOMY International. 

“We are thrilled to have collaborated with Robin on this collection that not only motivates parents to stay active with their little ones, but also celebrates the growth of Hispanic consumers,” she added. 

In both her life and work, Arzón lives by the motto that wellness is achieved through progress, not perfection.

Personally, she has progressed into a new phase in her life becoming a mother for the second time.

“This couldn’t be a more special time for our family as we will be enjoying those early milestones with our newborn Atlas,” said Arzón. 

A New York Times bestselling author and entrepreneur, Arzón has had to overcome various obstacles throughout her life, and has been aided by her two passions: family and exercise.

Her new toy line helps her engage with both of those passions.

Bebé Fuerte™ is now available at Walmart and independent toy stores across the United States. For more information on the new toy line, click here

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