Santana's Andy Vargas partners to promote non-opioid pain relief tech
Endonovo Therapeutics partners with the lead singer to promote an innovative solution
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Endonovo Therapeutics Inc. recently announced a partnership with world-renowned musician and philanthropist Andy Vargas, and his wife, Nicole Vargas, to promote its innovative non-opioid pain relief technology, the SofPulse PEMF device (pulsed electromagnetic frequency).
For the past two decades, Vargas has served as lead singer for the rock band Santana, while also co-founding the Latino record label Malaspalabras Records (MPR) with entertainment icon George López.
He also created the Andy Vargas Foundation (AVF) to help disadvantaged youth enter the music industry.
Ira Weisberg, Endonovo’s Medical Division president, has the following to say about the new partnership:
Our association with Vargas allows Endonovo to work with AVF to not only promote the SofPulse device, but to also support music education and underserved youth.
The new partnership
The partnership will provide Endonovo with benchmark and peer-to-peer marketing reviews of SofPulse aimed at reaching patients and consumers worldwide suffering from opioid pain and addiction.
Its medical division is actively developing a robust telehealth platform to support SofPulse's direct-to-consumer sales and marketing initiatives, where Vargas, with his big audience on social media and other online platforms, becomes a valuable influence in reaching fans, patients, and consumers in all walks of life.
You should know: Andy Vargas
“Andy’s energy and excitement are a crucial contribution to the success of Santana’s multi-year residency at the House of Blues in Las Vegas and scheduled tours where they celebrate Santana's career-spanning hits from yesterday to today and tomorrow,” said Endonovo.
Considered a musical icon, Vargas has worked and recorded with music industry legends such as Patti Labelle, Enrique Iglesias, The Black-Eyed Peas, and Herby Hancock.
Throughout his musical career, he has been known for promoting the healing power of music, constantly seeking ways to help musicians struggling with physical and emotional challenges that hinder their performance and career longevity.
“Vargas' deep ties to the music industry and his commitment to philanthropy, represent a unique opportunity for Endonovo to collaborate with him to spread the word about the benefits of SofPulse and make a positive impact in communities around the world,” said Weisberg.
Vargas' Record Label and his Foundation
MPR, the record label and cultural movement Vargas co-founded with legendary comedian and performer George López, was developed with the help of 800 Pound Gorilla Records and Warner Music to help artists maintain ownership of their music and move beyond the ordinary label distribution model by infusing their releases with creative, organized, and influential digital marketing strategies.
AVF is a nonprofit that inspires, educates and mentors marginalized youth who aspire to have a career in the music industry, offering free community programs, including a music conservatory, a composition academy and musical production, and university scholarships.
The announcement of Vargas as a global ambassador for the line of non-invasive treatments for the reduction of pain and inflammation will allow him to spread the benefits of PEMF therapy to fans, business partners and consumers throughout the music industry and other social networks.
“My sobriety is one of the most important aspects of my life. SofPulse PEMF device checks all the boxes I believe in. A reduction in opioid use will benefit the entire world. As an avid kickboxer, I look forward to exploring how Sofpulse can benefit my knees and recovery from training,” said Vargas.