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Rosario Ubiera-Minaya announces she is stepping down as executive director of Amplify Latinx next month. Courtesy Photo.
Rosario Ubiera-Minaya announces she is stepping down as executive director of Amplify Latinx next month. Courtesy Photo.

Rosario Ubiera-Minaya announces departure from Amplify Latinx

After three years as the inaugural Executive Director, Ubiera-Minaya is seeking to be closer to home and serve youth and families.

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In a statement released Aug. 16, Rosario Ubiera-Minaya announced she will be stepping down after three years as executive director of Amplify Latinx.

“My decision to leave was to be closer to home in the North Shore serving youth and families,” said Ubiera-Minaya, adding that the decision comes after weighing both her personal and professional priorities.

Calling the moment “bittersweet” due to the fact that she genuinely cherished her time working with Amplify Latinx, she is also “incredibly proud” of the work that was accomplished.  

Ubiera-Minaya joined Amplify Latinx 2019, serving as its inaugural executive director less than a year after its inception. Her appointment was a critical time for the strategic direction and vision of the organization. 

During her time in the prominent role, she helped triple Amplify Latinx’s budget, diversified funding sources, aligned the organization’s vision for impact and growth and provided key programming and opportunities to promote economic and civic power during a global pandemic, racial reckoning, and economic uncertainty disproportionately affecting Black and Brown communities.

The organization’s coalition also grew with over 6,500 participants, 250 cross-sector partners and 300 Latinx-owned businesses to advance social, economic and political power for the Latinx community. 

Ubiera-Minaya also notes that her tenure saw her deepen and nurture stakeholder connections built on trust, aligned collaboration and sharing a community vision for equity, highlighting three key areas: 

  1. Inclusive entrepreneurship and the growth of Latinx-owned businesses
  2. Intentional amplification of new voices in leadership
  3. Expanded access and paths for Latino political and civic participation

“Despite the challenging environment, our budget increased threefold under her stewardship, and the impact of our convenings and programs were felt immensely across the Commonwealth, particularly relevant at a time when human connection was most cherished by us all alike,” said Amplify Latinx Board Chair Eneida Román. 

“Rosario will always be part of the Amplify Latinx Familia, and we wish her the very best in her new endeavor,” she added. 

While she is sad to leave the role, Ubiera-Minaya remains confident that the organization “is in a strong position for continued growth and is poised to deliver an even greater impact,” she said. 

Amplify Latinx’s Transition Team, led by Román, and composed of its staff and Board of Directors, has hired long-standing collaborator Monica Hinojos-Capes as its Interim Executive Director. 

Román, Hinojos-Capes and the Transition Team will work cohesively to manage the organization’s operations throughout the process of hiring a permanent Executive Director. 

Ubiera-Minaya’s final day as executive director is Friday, Sept. 9. In the meantime, she will also play a key role in helping the team with her transition. 

Amplify Latinx is a Massachusetts-based nonprofit formed in 2018 by The Latina Circle and serves as a non-partisan, collaborative convener with a mission to advance Latino civic engagement, economic opportunity, and leadership representation. 

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