Jenna Ortega is the new ambassador for Adidas Sporstwear
The 'Wednesday' star will lead a new line.
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Adidas described Jenna Ortega in its recent launch of a new line as not only an actress, but also an "advocate, producer, style icon and much more."
Adidas chose her as its new ambassador for being seen as "a true reflection and advocate of individualism and versatility, perfectly in line with what Adidas Sportswear is designed to embody and aptly symbolizes how the next generation is emerging in the world."
Adidas Sportswear is Adidas' first new brand in five decades, which offers public sportswear that adapts to the trends of the moment, being "designed to serve the next generation in multiple moments as they tackle the sport of life," the brand said in a statement.
Jenna also said in the statement that her love for this brand was born several years ago and continues to this day.
"To this day, much of my closet consists of the iconic three stripes. I am so honored to be a part of this legendary family of change makers and to be the face of their new label. I can't wait to show it to you," she said.
The new collection features different sporty pieces, such as Avryn T-shirts, jackets and sneakers, made with Boost and Bounce technology. All are framed in the colors lilac, black and white — a nod to the character of Wednesday, played by Ortega on the Netflix series.
The new Adidas Sportswear collection will be available from Feb. 9.