Before the release of his new video "La Reina," Maluma shared the story of Silvia Julio with his followers. She is one of 17 women who are part of the video, and her story of survival following chemical attack and was his inspiration for the song. 

"She is Silvia Julio, mother of a family and a survivor of a chemical agent attack, who despite having a heartbreaking story, has never stopped dreaming, persevering and today shows us that she is a strong, brave woman and that her story deserves to be heard as the story of every woman!" the Colombian artist wrote in a post on Instagram. 

"La Reina" is a song Maluma hopes will empower women with a message of strength and love.

"Infinite thanks to the true protagonists of this story, who represent, strength, bravery, courage, sacrifice, sensitivity, love and a million other attributes that gives them the title of THE QUEENS. This tribute is for and because of you. Thank you for existing!" he wrote on the video's launch day. 

The video for "La Reina" was filmed in Maluma's hometown in Medellin, Colombia. There, 17 women came together to represent a story of diversity and resilience.

Some of the women who participated included Venezuelan activist and model Ana Maria Ramirez, Colombian dancer Lina Loaiza, and Embera community representative Maritza Siagama, among others. 

"Mommy, you are a queen. Take a good look at yourself, even the mirror is surprised when it sees you," proclaims the song's chorus. 

Just three hours after its release, the official video already had more than 90,000 views and 20,000 likes on YouTube.