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Bad Bunny's tour was one of the hits of 2022, organized by Henry Cardenas' company. Photo: Tour website.
Bad Bunny's 2022 tour was one of best selling in history, and it was organized by Henry Cardenas' company. Photo: Un Verano Sin Ti website.

Henry Cárdenas features on the 'Billboard 2023 Power 100' list

The executive is considered among the most important in the music industry, behind Bad Bunny's latest tour.

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Henry Cárdenas is the music exec behind CMN and the tour manager behind iconic tours like Bad Bunny's World's Hottest Tour and Daddy Yankee's farewell La última vuelta. For those accomplishments and more, Cárdenas has been named to Billboard's 2023 Power 100 list.

"CMN being chosen earlier as number three in the world in 2022 was the most important event of the year for the company, a testament to the strength of our music and the entrepreneurial power of Hispanics. I thank Billboard for the new recognition on the 'Billboard 2023 Power 100' list, which drives us to continue working hard for Latino culture," said Cárdenas through a statement shared by his company. 

The Latino entrepreneur and his company CMN managed to gross $232.5 million on Bad Bunny's tour and broke the Boxscore record for highest grossing in a month, with $123.7 million. 

As Billboard highlights, CMN also promoted live performances by Latin music heavyweights like Marc Anthony, Nicky Jam, Christian Nodal, Banda MS and Ana Gabriel, among others.

Cárdenas was listed on Billboard's 2023 Power 100 list as one of the music industry's top executives and the number four live entertainment executive globally.

Billboard's annual list of the music industry's top players "reflects a year of change (and intensifying competition), with an increased focus on the leaders at the helm," read a description from the magazine. 

This year, the list singles out executives from 100 companies and organizations that have exerted the most influence over the past 18 months, based on available data on current market share, revenue, Billboard Boxscore tour grosses, year-end charts and rankings, compiled by Luminate.

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